On Experience
Let People Walk Away With Something They Built
Most AI brand experiences are demonstrations. Someone watches a screen, sees what the model can do, and leaves impressed — and forgets about it by Tuesday.
What Anthropic should do is different: show up in physical spaces and let people walk away with something they actually built. A website. A resume. A business plan. A cover letter. Something real and useful that they made with Claude in twenty minutes and will actually use in their lives.
The memory is the thing they took home.
The Mission Made Physical
Every other AI company is competing on spectacle. Anthropic competes on trust and genuine usefulness. An activation where people leave with something they built is not just a brand moment — it is the mission made physical. It shows, rather than tells, that AI can be reliable, accessible, and beneficial.
It also democratizes access in a way that a demo never can. Someone who has never used Claude walks up, makes something real in twenty minutes, and leaves knowing what this tool can do for them specifically. That is the difference between awareness and belief.
Most people do not need to be convinced that AI is impressive. They need to feel what it is like when it actually helps them. Those are very different experiences, and only one of them creates a subscriber.
A Workshop, Not a Booth
The activation is simple in concept and requires craft in execution.
I Have Built This Kind of Thing Before
I produced the $2M annual SPAN design conference at Google — a global live event coordinating designers, engineers, speakers, and production partners through the full event lifecycle. I led the Food52 holiday pop-up shops in New York City, two years running, end to end. I have been producing brand campaigns, activations, and experiences across consumer and technology brands for fifteen years.
I currently run Bryce Travel, a luxury travel advisory where my entire practice is designing bespoke, end-to-end experiences for discerning clients. The craft of making a real-world experience feel intentional and elevated is one I work at daily. The specific thing I know how to do is make people feel that someone thought carefully about what they needed and built something for them. That is what great experiential work does. That is what this activation would do.
I am also a genuine AI practitioner — not as a credential but as a daily practice. I completed a 107,000-word manuscript using an original AI-assisted methodology I developed and now teach professionally. I use Claude every day. I have a real point of view on where it is exceptional and where it still surprises me. The job description says this role requires someone deeply immersed in AI, not to follow what others are doing, but to find the most authentic ways to bring the brand and product to life. That immersion is what I bring.